I don’t know how you got to this blog post. Perhaps you’ve been told repeatedly that “the money is in the (email) list”, yet you still haven’t got one. Perhaps you’ve heard people praising Aweber, but still keep asking yourself – what is Aweber? Or perhaps you just love to pull the trigger on that poor computer mouse, and this happened to be where you ended up.
Well, no matter how you got here, I am VERY happy that you did!
When it comes to marketing on the internet, capturing the emails of your website or blog visitors is a MUST.
A bold statement?
Perhaps, but think about it…
If you had to choose, which of the following options would you choose?
- 100 daily visitors to your website or blog
- 100 daily visitors and 10-30 (or more) new email list subscribers daily
Now, an estimate of only 10 subscribers is conservative. And if you’re using a squeeze page (aka landing page or opt-in page) you would typically get from 25-45 subscribers per 100 visitors, or even more (depending on factors such as how you craft your squeeze page, and whether or not you’re attracting the right type of visitors).
So, with the example above you would have the following result after 30 days: option 1 = 3000 visitors and option 2 = 3000 visitors plus 300-900 email list subscribers.
This is where is starts to get interesting…
Want traffic? Send an email to that email list you just generated, and BAM you got it!
You can now email your list regularly – driving people back to your website, blog, product, service or affiliate offer. In a sense, it’s “traffic on demand”.
Not only that, but an email list also enables you to build a relationship with the people over time, and grow a group of fans – or a tribe (which Seth Godin talks about in his book Tribes: We Need You to Lead Us).
Plus, the list is your own asset to keep (provided you regularly export backups of your list for safekeeping, just in case) – unlike other sources of traffic which often are dependent the goodwill and terms and conditions of big corporations (like Google AdWords, Facebook Ads, organic search engine listings etc).
So there you go! You can now see that there are MAJOR benefits to having your own email list.
That’s where Aweber comes into the picture.
Aweber is an email management system, also know as an autoresponder. It helps you not only manage your email list, but also set up opt-in/subscription forms on your website/blog, automatically send emails to people opting in to your list, generate follow up emails on regular intervals, and much more.
You can get started with a 30 day trial for $1, their support is excellent in my experience, the management area and tools are easy to use and very up to date, and their reputation and deliverability rate is stellar.