What Is Aweber?

Robert Axelsen December 11, 2012 11

I don’t know how you got to this blog post. Perhaps you’ve been told repeatedly that “the money is in the (email) list”, yet you still haven’t got one. Perhaps you’ve heard people praising Aweber, but still keep asking yourself – what is Aweber? Or perhaps you just love to pull the trigger on that poor computer mouse, and this happened to be where you ended up.

Well, no matter how you got here, I am VERY happy that you did!

When it comes to marketing on the internet, capturing the emails of your website or blog visitors is a MUST.

A bold statement?

Perhaps, but think about it…

If you had to choose, which of the following options would you choose?

  1. 100 daily visitors to your website or blog
  2. 100 daily visitors and 10-30 (or more) new email list subscribers daily

Now, an estimate of only 10 subscribers is conservative. And if you’re using a squeeze page (aka landing page or opt-in page) you would typically get from 25-45 subscribers per 100 visitors, or even more (depending on factors such as how you craft your squeeze page, and whether or not you’re attracting the right type of visitors).

So, with the example above you would have the following result after 30 days: option 1 = 3000 visitors and option 2  = 3000 visitors plus 300-900 email list subscribers.

This is where is starts to get interesting…

Want traffic? Send an email to that email list you just generated, and BAM you got it!

You can now email your list regularly – driving people back to your website, blog, product, service or affiliate offer. In a sense, it’s “traffic on demand”.

Not only that, but an email list also enables you to build a relationship with the people over time, and grow a group of fans – or a tribe (which Seth Godin talks about in his book Tribes: We Need You to Lead Us).

Plus, the list is your own asset to keep (provided you regularly export backups of your list for safekeeping, just in case) – unlike other sources of traffic which often are dependent the goodwill and terms and conditions of big corporations (like Google AdWords, Facebook Ads, organic search engine listings etc).

So there you go! You can now see that there are MAJOR benefits to having your own email list.

That’s where Aweber comes into the picture.

Aweber is an email management system, also know as an autoresponder. It helps you not only manage your email list, but also set up opt-in/subscription forms on your website/blog, automatically send emails to people opting in to your list, generate follow up emails on regular intervals, and much more.

Now, there are other autoresponder services out there as well, like GetResponse and iContact, but my personal favorite is Aweber.

You can get started with a 30 day trial for $1, their support is excellent in my experience, the management area and tools are easy to use and very up to date, and their reputation and deliverability rate is stellar.

Click here to test Aweber for yourself today!

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11 WordPress Comments »

  1. Sue McDonald December 11, 2012 at 8:05 pm - Reply

    Hi Robert

    Yes you really need to have a good autoresponder and I have found Aweber is great. It is unfortunate when some people start they go with a free autoresponder. As marketers we work hard to build our list and if you use a free autoresponder you can easily lose that list.

    To YOUR success

    Sue
    Sue McDonald recently posted..Success is for EveryoneMy Profile

    • Robert Axelsen December 11, 2012 at 8:16 pm - Reply

      Hi Sue! Thanks for dropping by.

      Yes, definitely. While free autoresponders can be good to start with, the benefits of a paid service more than outweighs the cost. Appreciate your comment :)

  2. Mohsin Mallik December 13, 2012 at 8:42 pm - Reply

    Hi Robert, I reached to your blog after reading your post in warriorforum. I would like to know, what are the difference between aweber and a free autoresponder?
    Mohsin Mallik recently posted..How Can You Teach SEO YourselfMy Profile

    • Robert Axelsen December 13, 2012 at 9:18 pm - Reply

      Hi Mohsin! Thanks for coming over from http://www.warriorforum.com. If something is free, there is often a different catch. Free autoresponders typically come with ads displayed in the emails you send to your list, a limit too how many subscribers you can have (pay for more) or emails you can send, or needs to be hosted by yourself (with the dangers that can come with that). MailChimp and GetResponse offer free trials, but MailChimp does not allow affiliate marketing. Aweber has a $1 trial, and let’s you get started for almost free. Hope that helped :)

      • Mohsin Mallik December 13, 2012 at 9:22 pm - Reply

        Thanks a lot for your answer Robert. I will be in touch with you (I hope you wouldn’t mind :D). I am pretty interested in IM related information. As you can see My blog is also about that though focusing on SEO the most.
        Mohsin Mallik recently posted..How Can You Teach SEO YourselfMy Profile

        • Robert Axelsen December 14, 2012 at 6:31 am - Reply

          Great to hear, Mohsin! I don’t mind at all – quite the opposite. Looking forward to hear from you again.

  3. Mohsin Mallik December 18, 2012 at 2:19 am - Reply

    How are you doing Robert? Its Mohsin again to disturb you. :D. I am really looking forward to read another blog post of your. I am writing here to ask you a question if you don’t mind. As your website is built in wordpress, mine too, I would like to know how can I add that “about the author” box at the end of every post in my blog? As I am really new in IM and web design, your answer will help me a lot to learn. Hope, you will have time to answer my question. :)
    Mohsin Mallik recently posted..How Can You Teach SEO YourselfMy Profile

    • Robert Axelsen December 18, 2012 at 6:19 am - Reply

      HI again Mohsin :) Very happy to hear back from you! I am working on the next blog post, plus I have a video marketing project to report on. So stay tuned. Here on this blog the author box comes with the theme. But you can add your own to your blog by searching for “author box” under “Add New” in the “Plugins” section of your WordPress blog. I just tested out the one called “Author Box Plugin With Different Description”, and it seems to be working great. Good luck :)

  4. Mohsin Mallik December 30, 2012 at 7:19 pm - Reply

    Hi Robert, just read your latest post. Enjoyed that one. Would like to ask you a question though it is slightly off the topic of this post. As you may already know I myself too building a new blog related to SEO where I am willing to building authorship and increase authority. The place in which I am confused now is-

    “Next, go to wordpress.com and search for blogs related to your niche, take the time to comment on these pages with well crafted comments to ensure they go live and you’ll be helping to add great authority to your profile and back to your website through Gravatar.”

    Now here, should I place comments in wordpress blog using my gravatar profile URL in the URL box, or the G+ profile? I am in a bit confusion. :(
    Mohsin Mallik recently posted..How Can You Teach SEO YourselfMy Profile

  5. Dan Sumner January 9, 2013 at 1:11 am - Reply

    Hi Robert, Aweber is the one tool I could not do without. I would say it is hands down my most important tool to communicate with my subscribers. Without it, I could build or contact subscribers.

    Thanks for reminding me, how important Aweber is Robert.

    Dan
    Dan Sumner recently posted..Looking ahead to 2013 What’s Your Plans?My Profile

  6. Roy Fielding January 18, 2013 at 11:22 pm - Reply

    Great stuff Robert as always….

    Yes I’ve had my first aweber account
    for 8 or 9 years now… since I have added
    4 more….

    Great service for sure…

    Roy Fielding

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